Guides to paid ads in specific UK industries. Real costs, in pounds, from accounts I run.
What CRM access lets a Google Ads specialist do, what usually turns up when paid leads are checked against the CRM, how the data is kept safe, and the workarounds if you'd rather not share it.
What a plumber, electrician or similar trade should budget for Google Ads, what management costs on top, and how to tell if it's working.
Why the change history won't tell you, the red flags that matter, three questions to ask your agency this week, and how to leave cleanly.
Who the Google Ads reps really are, which recommendations to ignore, the one line to use on the phone, and how to undo what you agreed to.
Why Google Ads can spend thousands and bring in nothing real, the three causes I find most, and the order to fix them in.
Tell me what you're spending and what you're getting back. I'll tell you straight whether I can improve it.