A marketing freelancer who specialises in PPC.
Google Ads, Microsoft Ads, landing pages, and the tracking that ties them back to revenue.
Getting leads is not the same as making money. Before blaming the ads, look at what happens after the click.
- Ad spend
- £4,200
- Clicks
- 1,240
- Conversions
- 34
- Cost per lead
- £124
- Revenue
- ?
Leads and cost per lead only matter if they turn into paying work.
Some businesses I've worked with
- Google Ads accounts managed
- 60+
- How long clients stay, on average
- 3 years
- Clients who stay past their first year
- 7 in 10
Your website generated 27 leads. What happened to them?
Most reporting stops at the click. You get impressions, clicks and a cost per lead, and none of it tells you whether the work was worth doing.
I measure as much of the journey as I can reach, so the next decision is an informed one rather than a guess.
The ads are only part of the job.
Here is everything I look after, and why each piece matters to what you earn.
Keywords, search terms and locations
What you pay for, and what gets cut.
Landing pages and conversion rate
What happens after the click is half the job.
Connecting leads to actual sales
Matched back through your CRM, so you can see which campaigns produced revenue.
Where to invest next
Which channels deserve more, and where the headroom is.
The Advertising Clarity Process
Three stages. No mystery about what happens when.
Find out what is actually happening
An audit of the existing setup, then a plan. What is working, what is leaking, what it is costing you.
Proper tracking, campaigns without bloat
Clean account structure that makes sense, not a mess of legacy experiments.
Managed on real data, reviewed monthly
Plain English reports. You will know what changed, why, and what it did.
Not ready for a retainer? Buy one job.
Landing page audits, ad copy, voice of customer and tracking audits. Priced up front, from £245. No retainer, no lock-in.
What clients say
“I tried running an automated Google ads campaign myself and also Facebook marketing. it cost a fortune per lead, when the cost was broken down and the lead quality was not very good either. I contacted Ben, who has set up a PPC campaign for me, set up a dedicated landing page, saved me money in the process and also generated masses of work in my first month with him. The leads we are getting are quality and I'm not wasting time dealing with calls from people who are not looking to purchase.”
“Not only did he set up the ads, but he also implemented tracking across GTM, Analytics, and various online tools. Given our website's complexity with an iframe, Ben embraced the challenge and executed it flawlessly.”
“Ben's service & knowledge was outstanding. We felt confident in his expertise throughout the process. He always went the extra mile to make sure we fully understood his strategy. We would happily recommend!”
“Ben is very knowledgeable and helped us solve some issues with a problematic Google Ads campaign. Thanks again Ben.”
Common questions
How long until I see results?
This is industry dependent and covered in onboarding. Most home services campaigns start generating leads within 2 to 4 weeks or sooner. The first month is setup and testing: proper tracking, conversion-focused campaigns, refining targeting. After that we optimise on real data to improve lead quality and reduce cost per lead.
What's your management fee structure?
A flat fee for monthly management, typically £450 to £2,000 per month depending on industry and scope. Month-to-month, no long-term lock-ins. Ads run in your own account and you pay Google directly. I invoice separately for management.
Do you work with my industry?
I specialise in B2B and service businesses: manufacturing, trades, home services, professional services. If you depend on qualified enquiries rather than ecommerce checkouts, we can likely work together.
What size budgets do you work with?
Generally from £1,000 per month. Most clients spend between £2,000 and £10,000 per month. Your industry and market determine the right starting budget.
Do I need a new website or landing pages?
Not always. If your current site converts well, we'll use it. If not, I can build focused landing pages as part of the setup. These cost extra but have been proven to increase conversion rates.
Tell me what's going on.
What you're running now, and what you want to fix. I'll tell you straight whether I can help.