Ben Turner. Paid ads and lead tracking for service businesses.
I've run PPC campaigns for more than five years, for businesses that need leads rather than vanity metrics.
I started BGT Digital because I kept seeing the same thing. A business would show me a report from their agency. Twenty-seven conversions. Fifteen form fills. Nobody could tell them what happened after that.
They all asked me the same question. We're spending this much on ads. What are we getting back? Is it working?
I ask the questions you haven't asked yet.
Most reporting tells you what happened. Seventeen clicks, four hundred impressions, this much spent. It doesn't tell you what to do next.
So I go looking, inside the marketing. If only a fifth of the people landing on a page ever go any further, that's worth knowing before you buy more traffic. You didn't ask me to check. That's rather the point.
You can't track everything. You can get a long way towards proving which things are working and which are not, and that's usually enough to make the next decision properly.
AI is part of how I work, not what I sell. It lets me go through more data and spot patterns faster. Deciding what actually matters is still the job.
What I think, in short
Getting leads is not the same as making money
Twenty-seven leads is a number. What happened to the twenty-seven is the question.
More traffic is not always the answer
If the page is leaking, more visitors just leak faster.
Marketing should answer business questions
Not report marketing metrics. Can we support another hire? Where is the headroom?
Before blaming the ads, look after the click
Most of what goes wrong happens on the website, not in the account.
No account managers. No lock-ins.
- Month to month. Leave whenever you like.
- Ads run in your account. You pay Google directly, I invoice separately.
- You own your data. All of it, always.
- Plain English reports. No dashboard you have to learn.
What it's like to work with me
“He walked me through the entire process on building a campaign start to finish, how to optimise campaigns and tips for landing page. He was patient, kind and explained everything thoroughly, breaking it down so I got it.”
“Ben worked with us at the beginning stages of our business to advise and help with marketing efforts and paid ads campaigns. His knowledge and experienced stood out and we look forward to having a close working relationship as we launch our business and look to grow”
Tell me what's going on.
What you're running now, and what you want to fix. I'll tell you straight whether I can help.