Landing page audit
- Scored against CRO best practice
- Friction analysis
- Prioritised fix list
- Written report and a video walkthrough
From £245 $345
Fixed-price jobs, no retainer.
Not everything needs a monthly retainer. These are the jobs I can take on their own, priced up front, with the scope written down so you know what you are buying.
Landing page production
- Built, hosted and tracked
- Written for the campaign it serves
- Per single local lead-gen page
- Three rounds of changes included
From £445 $645
Ad copy creation
- Competitor-informed RSAs
- Two ads per ad group, different angles
- Up to 10 ad groups
From £345 $495
Voice of customer report
- Customer language pulled from reviews
- Grouped by what buyers worry about
- Mapped to ad and page copy
From £245 $345
Tracking and attribution audit
- What is firing, what is broken
- Whether leads tie back to campaigns
- Audit only. Fixes quoted separately
From £345 $495
Taking more than one? There is a discount.
- Any combination of the five
- Priced once I know the scope
- Tell me what you are after
Every price is a starting price. Final cost follows account size and scope. Ask me.
01
Landing page audit
You pay for the click either way. If the page loses people after it, more traffic only costs you more. I go through the page the way a visitor does, score it against what actually converts, and tell you what to fix first.
Who it is for
- Running ads to a page that is not converting
- Traffic looks fine, enquiries do not
- Not sure if the problem is the ads or the page
What it does
- Scored against a conversion checklist
- Checked on mobile as well as desktop
- A prioritised fix list, biggest impact first
- A recorded walkthrough of every finding
Why you need it
- You stop guessing at what is wrong
- Fixes are ordered by impact, not opinion
- You watch me find it, so you can act on it
- The findings are yours to use with anyone
Enquire about this From £245 / $345
02
Landing page production
One page, built for one campaign and one action. Written to match the ads pointing at it, tracked from the first click, and hosted by me, so nothing waits on your website or your web developer.
Who it is for
- Still sending ad traffic to your main website
- Lead generation, not ecommerce
- Looking to supercharge performance
What it does
- Turns more of the visitors you already pay for into leads
- Conversion rate up 84% in six weeks for one client
- Prequalifies enquiries, so you get better-fit leads
- Full flexibility on tracking and attribution
Why you need it
- Performance has stagnated
- Competitors have much better pages
- You want to test new ideas quickly
- You cannot easily change the pages on your own site
Enquire about this From £445 / $645
03
Ad copy creation
Most accounts run one set of ads that has never been tested against anything. I look at what your competitors are saying in the same auction, find the angles nobody is using, then write two ads per ad group that test genuinely different messages.
Who it is for
- Ads that have not been rewritten in a year
- Every ad group running near-identical copy
- Losing clicks to competitors in the same auction
- Guessing at your customer pain points
What it does
- Competitor and existing review mining
- Up to two responsive search ads per ad group
- Each one testing a different angle, not a word swap
- Up to 10 ad groups covered
Why you need it
- Use the language your customers use
- Better click-through rates and messaging
- Handed over ready to paste into the account
Enquire about this From £345 / $495
04
Voice of customer report
Your customers have already told you why they buy. It is sitting in your reviews. I pull the language out and hand you the phrases worth using.
Who it is for
- Businesses with a good number of reviews spread across the web
- Getting a deep understanding of how your customers speak
- Guessing which objections to answer
- Getting your messaging spot on
What it does
- Every review read and grouped by theme
- The phrases buyers use, in their words
- Hesitations and objections pulled out
- Mapped to ad copy and page sections
Why you need it
- Your copy uses the words buyers already use
- Objections get answered before they are asked
- One report feeds ads, pages and email
Enquire about this From £245 / $345
05
Tracking and attribution audit
A report is only as good as the tracking behind it. I check what is actually firing, what is being counted twice, and whether the leads in your reports can be tied back to the campaign that produced them.
Audit only. Fixes and implementation are quoted separately once I have seen the scope.
Who it is for
- Numbers in Google Ads and GA4 that do not agree
- Conversions you do not fully trust
- No idea which campaign produced which lead
- Accounts with question marks over their tracking
What it does
- Every conversion action traced end to end
- Form, call and click tracking all checked
- Whether leads tie back to campaign and keyword
Why you need it
- You find out which numbers you can trust
- Spend decisions stop resting on bad data
- You get the list of what to fix, in order
Enquire about this From £345 / $495
Tell me what you are after.
Pick the job you are interested in, add your website, and tell me anything useful about the account or the page. I will come back with a price and what I would need from you to start.
Not a checkout. You send this, I reply, and we work out whether it is the right job for you.
Thanks, I've got it.
I'll get back to you as soon as possible. If it looks like a fit, I'll suggest a short introductory call. If I can't help you, I'll tell you.