Cookie policy
Last updated: 31 August 2026
The short version
Nothing except the consent cookie itself runs until you agree to it. If you decline, no analytics, no session recording and no advertising cookies are set at all.
Everything below loads through Google Tag Manager, and consent is handled by Cookiebot. You can change your mind at any time using the cookie settings link in the banner.
Strictly necessary
These are set regardless, because without them the site cannot remember your choice.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| CookieConsent | Cookiebot | Remembers what you agreed to | 12 months |
Analytics
Only set if you accept analytics.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _ga | Google Analytics | Tells returning visits apart from new ones | 24 months |
| _ga_* | Google Analytics | Keeps session state | 24 months |
| _clck | Microsoft Clarity | Links your activity across pages | 12 months |
| _clsk | Microsoft Clarity | Groups a single visit together | 1 day |
| CLID | Microsoft Clarity | Identifies the browser for recordings | 12 months |
Microsoft Clarity records your session. That means how you move, scroll and click on the page, played back later as a recording, plus heatmaps built from many visitors. Clarity masks text you type into forms by default, so your name, email and message are not captured in the recording.
Advertising
Only set if you accept marketing cookies. These let advertising platforms tell whether an ad led to an enquiry.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| _gcl_au | Google Ads | Links an ad click to a later enquiry | 3 months |
| _fbp | Meta | Measures whether a Meta ad led to anything | 3 months |
| fr | Meta | Ad delivery and measurement | 3 months |
| bcookie, lidc | Identifies the browser for ad measurement | Up to 12 months | |
| li_sugr, UserMatchHistory | Matches visits to LinkedIn ad campaigns | Up to 3 months |
Not a cookie, but you should know about it
This site also stores a record in your browser's local storage under the key bgt_attr. It holds how you first found the site and how you arrived most recently: the source, any advertising click identifier, the page you landed on and the date.
It is only read when you submit a form, so I can see which marketing produces enquiries. It clears itself after 90 days, and clearing your browser data removes it immediately. Because it is not a cookie it is not covered by the banner, which is exactly why it is written down here.
Turning them off
- Use the cookie settings link in the banner to change or withdraw consent
- Every browser lets you block or delete cookies in its settings
- Opt out of Google Analytics everywhere with the Google opt-out add-on
- Blocking cookies will not stop you using this site. Nothing here depends on them
Questions
Email ben@bgtdigital.com. See also the privacy policy for what happens to data once you submit a form.