Terms and conditions

Who you are dealing with

Ben Turner, trading as BGT Digital, a sole trader established in Slovakia. There is no company and no staff. Contact: ben@bgtdigital.com.

These terms apply to any work I do for you. If we sign something separate that says otherwise, that document wins.

Prices

I am not VAT registered. No VAT is charged and none is added. The price quoted is the price you pay.

Every published price is a starting price. Where the site says "from £245" it means that job starts at £245. What you actually pay depends on the size of the account, the number of campaigns or ad groups, and how much there is to work through. I confirm the price in writing before any work begins, and it does not change afterwards unless you ask for something outside what we agreed.

Prices shown in US dollars are a guide, set at a round figure and reviewed periodically. Sterling is the currency of the contract.

Fixed-price work

Fixed-price jobs are one-off pieces of work with a defined output. What each one includes is described on its page.

• Payment is due in full before I start, unless we agree otherwise in writing
• The scope is what is listed on the page. Anything beyond it is quoted separately
• An audit is an audit. The tracking and attribution audit tells you what is broken. Fixing it is separate work, quoted once I have seen the scope
• The Google Ads account audit checks tracking at a high level only. A full tracking investigation is the separate audit
• One round of questions and clarification is included. Substantial rework is new work

The account audit

• You keep the written findings, the video walkthrough and anything else produced, whether or not we work together afterwards
• You are free to hand it to another agency or freelancer
• If you go on to a monthly retainer, the audit fee is credited against your first month

Monthly retainers

• Month to month. No minimum term and no lock-in
• Invoiced monthly in advance
• Either of us can end it with 30 days' notice in writing. That covers the month already invoiced and gives time to hand over
• The retainer covers managing your advertising. It does not include building landing pages, implementing tracking from scratch, or other project work, which is quoted separately
• Keeping existing tracking working is part of the retainer and is not billed again

Your advertising accounts and spend

• Ads run in your own accounts. You own them and you keep them
• You pay Google, Microsoft or Meta directly. Advertising spend never passes through me and is not included in my fee
• My invoice is for management only
• You keep all data, history and access. If we stop working together, nothing is taken away or held back

Payment

• Invoices are due within 30 days unless stated otherwise
• If an invoice is more than 30 days overdue I may pause work until it is settled
• Bank transfer. Any transfer or currency conversion charges are yours

What you need to do

Some things are outside my control, and the work stalls without them:

• Access to the accounts, website and analytics I need
• Answers to questions within a reasonable time
• Accurate information about your business, budget and what happens to leads

Where a delay is caused by waiting on you, timelines move accordingly.

What I do not promise

I do not guarantee rankings, lead volume, cost per lead, revenue or any specific result. Nobody honestly can. Advertising platforms change, competitors change, and demand moves. What I commit to is doing the work properly, telling you what I find, and being straight with you when something is not working.

Case studies and testimonials on this site describe what happened for those clients. They are not a prediction of what will happen for you.

Who owns what

• Once you have paid, the deliverables are yours: reports, audits, ad copy, landing pages and documentation
• Campaigns and accounts are yours throughout, because they live in your accounts
• I keep the right to reuse my own methods, templates and general knowledge. That is how any consultant works
• I may refer to work I have done for you in general terms unless you ask me not to. Numbers and identifying details are only used with your agreement

Confidentiality

I will not share your business information, data or account access with anyone else, except where the law requires it. This continues after we stop working together.

Liability

My total liability for any claim is limited to the fees you have paid me in the month before it arose. I am not liable for lost profit, lost revenue, lost data or indirect losses.

Nothing here limits liability for death, personal injury, fraud, or anything else that cannot legally be limited.

Ending the work

• Retainers: 30 days' notice in writing from either side
• Fixed-price work: once started it is not refundable, because the time is already spent. If I have not started, you get a full refund
• I may end the work immediately if invoices go unpaid, or if I am asked to do something I consider dishonest or against platform policy

Disputes

Talk to me first. Most things are a misunderstanding and get sorted in an email.

Changes

I may update these terms. The version that applies to your work is the one in force when we agreed it. The date at the top shows when this was last changed.