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Lead routing

Lead alerts straight to Telegram, not a shared inbox

Form submissions go to a Telegram group as well as email, so the whole team gets the lead on their phone the moment it lands.

The problem. If your page promises a reply within two hours, that promise depends on somebody watching a shared inbox.

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What lands on everyone's phone. Details redacted.

Plenty of landing pages promise a fast callback. Mine often say two hours.

Keeping that promise usually rests on someone having email open. So I send the lead to Telegram as well. It arrives as a phone notification the whole group sees at once.

It takes about ten minutes to set up. It runs on a few Make credits a month.

How it is wired

The form posts into a Make scenario, which was already sending the email. One extra step posts the same lead into a Telegram group. The group is created with a bot through BotFather.

The group holds me and the client. They add whichever sales people or CSRs they want. Nobody has to forward anything.

What the message says

It opens with the instruction, then every field from the form:

New lead received. Please reach out to them within 120 minutes.

The phone number is tappable, so whoever sees it first can call from the notification. Telegram timestamps every message. You can see when the lead landed and when somebody picked it up.

What I leave out: the keyword, the GCLID, the tracking data. That comes to me. Putting it in the group would bury the part the client actually needs.

What goes wrong

A muted group, or notifications turned off. Then you have replaced email with something quieter.

The alert lost among a hundred others. This is the real risk, and it is a habit problem rather than a technical one.

Two things help. Give Telegram its own distinct sound so it does not blend in. And run the desktop app, so enquiries get caught at a computer too.

I keep almost every other notification switched off. That is the only reason the ones I leave on still mean anything.

Worth doing if

You promise a response time anywhere on your site. Or your leads land in a shared inbox, and a shared inbox is nobody’s inbox once everybody is busy.

All solutions

Got something like this going on?

Tell me what you're running and what you want to fix. I'll tell you straight whether I can help.